Origin
Before the gym was a job.
I grew up in southeast Alabama, in a town where the work ethic is louder than the music. You don't talk about effort here — you show it. By the time I was old enough to sign my own waiver, the weight room had already become the one place that gave back exactly what I put in.
Coaching wasn't a plan. It was a side effect. People started asking me what I was doing in the corner of the gym, then asking me to write it down, then asking me to come watch their reps. I said yes enough times that eventually it had a name.